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CaliWoods Boycotts Black Friday! Here's why...

Posted by Shay Lawrence on

 Black Friday is the biggest shopping day of the year and we could make heaps of sales and you could get a bunch of stuff... BUT WE ARE BOYCOTTING BLACK FRIDAY(...again)!

Here's why.

All the craziness that comes with Black Friday/Cyber Monday is not good for either people or planet. In a bid to create awareness AND give back, 100% of profits from online orders on these two days will be donated to Sea Shepherd NZ

CaliWoods Boycotts Black Friday

1. needless buying sucks!

A lot of the time we buy things because we want them, not because we truely need them. Black Friday/Cyber Monday is about the irresistible deals, the quick buys. This weekend is fever-pitch and it makes you feel like you HAVE to buy because it's so cheap! Less is more and quality over quantity urgently needs to be adopted for a more sustainable future. 

2. we are making a stand against hyper-consumerism

Boycotting is making a stand! We hope that this action gets people to think about their other purchases before quickly clicking the 'Buy Now button'. It also sets a benchmark for other brands, showing that we can easily do things differently and have an impact. Everyone buying CaliWoods on those days not only reduce their plastic consumption but their purchase doubles in impact by contributing to Sea Shepherd New Zealand.

3. all the 'stuff' in the world is a huge strain on resources and source of waste

We are going to say it. We can't keep blaming the neighbours dog, your younger sibling, or huge companies for causing environmental impacts. It's ALL of us! We are living in the 'more is more' era and we are paying the price. According to Norwegian University of Science and Technology, house hold consumption is responsible for 60-80% of environmental damage, and 20% of all carbon footprints. Being more conscious of the items we buy is a really easy fix.  

    Black Friday Boycott

    ask These 5 Questions Before You Buy...

    1. Do I really need this? - including CaliWoods!

    2. Will I use it regularly? - is there a tool or item that you have been thinking about for a while? If you know it will be loved for years then you can use Black Friday as a way to support brands doing awesome stuff - we boycott to get people and brands to think twice.

    3. Is there are more sustainable alternative? - we like the plastic bottle / can analogy. You can buy Juice in a can which can be infinitely recycled or choose the plastic bottle - only 9% of plastic ever made have been recycled. One is for sure the better choice.

    4. What will happen to this product at the end of its life- companies now are starting to take responsibility for their products well past the purchase date. we hope that this will become standard practise very soon - check out what we have done with the Cali Safety Razors to give you some sort of idea of what this looks like.

    5. Can I dispose of it responsibly? - is there a system that will take the product back or is it made from easily reused materials?

    Conscious consumption on Black Friday

    Our Ultimate Message...

    ✔️Use Black Friday wisely. Plan and think through your purchases fully before committing.

    ✔️Don't get suckered in to an irresistible deal. We can all stop waste before it starts by just buying less.

    ✔️Vivian Westwood, the British fashion icon, has never spoken truer words with her famous quote: "Buy Less. Choose Well. Make It Last" 


    You can support our oceans this weekend by shopping HERE. All purchases from either Friday or Monday are valid.


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    1 comment

    • Frances Burton on

      You are wonderful and something worth supporting. Thank you for everything. I just wish that other businesses would be like you and thinK. Money is not everything.

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