Our Black Friday Alternative: Give20 or Get20

This Black Friday, CaliWoods is offering a refreshing alternative to the usual sales chaos. From 24th of November 2025 to the 2nd of December 2025, you can choose how you shop with us — either Give 20% to Sustainable Coastlines or Get 20% off your order.

Give 20% to Sustainable Coastlines with code GIVE20
or
Get 20% off your order with code GET20

Why We Do It

For the first six years of business, CaliWoods has taken a stand against Black Friday’s hyper-consumerism through our Boycott Black Friday campaigns. From last year, we are committed to continuing that mission — but with a balanced twist. We know times are challenging for many, and we want to create an option that supports both you and our mission of ocean conservation.

By giving you the choice to give back or save, we’re encouraging mindful purchasing that aligns with our shared values of sustainability, social responsibility, and positive change.

As always, we’re reminding everyone to shop with intention — if you don’t need it, don’t buy it!

About Sustainable Coastlines

This year, your “Give 20” donations will go to Sustainable Coastlines, an incredible New Zealand charity working to protect and restore our coastlines and waterways through community clean-ups, education, and regeneration projects. Every purchase helps them continue this vital work for our moana.

The Takeaway

Black Friday doesn’t have to mean mindless spending. It can be a time to reflect, give back, and choose better. Whether you give or get, thank you for supporting conscious consumption and helping us protect the planet one purchase at a time.

Shop mindfully this Black Friday.
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